What is Search engine optimization?
Search engine optimization (SEO) is the process of improving the visibility of a website in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of
search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Our technique of improving the visibility of your website is done very organically (free), but can be supplemented by other methods that my clients may be willing to pay for.
Concerning the organic methods the first thing we do when we are building the content on the website is make it ‘search engine friendly’, which means that the contextual and structural constitution of a website are valuable, unique, and easy for the search engines to crawl and index each (relevant) page of a website.
The second phase of a good organic SEO ground game includes the long-term establishment of link development. As one of the most important aspects of search engine optimization, organic link development is the process of using high quality content to attract incoming links. This process may involve efforts to bring the content to the attention of those who may be interested in linking to the website hosting the material.
SEO is included in my website design service and it is also offered separately for new clients.